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A Short-Yet-Comprehensive Biography of Alexandre Gama, the Esteemed Advertising Executive

Mr. Alexandre Gama earned a degree in Advertising and Communications from the Armando Alvares Penteado Foundation, an organization located in Brazil that trains people in various aspects of media relations and publication. This was arguably the key component that led him to become a the CEO and CCO of Young & Rubicam, a Creative Director at multiple advertising agencies, starting his career off at Standard Ogilvy & Mather, and earning several awards.

While his lifetime performance can’t be credited to or blamed on any one thing, a combination of hard work, passion, and experience likely boosted Mr. Gama to his throne atop the Brazilian kingdom of advertising and mass communication.

He started working in 1982 for an advertising agency named Ogilvy & Mather, eventually moving on to CEO and CCO of Young & Rubicam in 1996, three years’ prior to building his own agency and becoming self-employed with Neogama.

Outside of Mr. Alexandre Gama’s career, he’s been involved with countless organizations. The Brazilian Association of Advertising Agencies was fortunate enough to have him join their ranks as a board member, whose collective function is to spread knowledge of current best practices in advertisements and promotions.

He’s served as a Foreman at the International Film Jury in 2004 and 2013, including a Jury Member in 2008. Mr. Gama created an online music platform called VIOLAB that recognizes some of the best established and upcoming acoustic music artists alike, posting their videos on YouTube for the entire world to watch.

Despite not often indulging in artworks, Alexandre once created and showed a piece in an art gallery called “Ideia e Forma,” in which the purpose was to raise cultural awareness in Brazil.

As one who attends that Cannes Festival each and every year since its 1999 inception, Mr. Alexandre Gama has earned 23 Lions from the events, as well as helped judge various entries over the years.

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